Every two years, when I am lucky enough to find myself at the Olympic Games, people beg me to get myself behind the walls of Canon to see ALL the goodies that they have brought to the Games as loaners. Once again, after enough pleading, Canon was nice enough to bring me behind the closed doors to see all the amazing loaner gear that they have here.
Remember, unlike the Summer Olympics and previous Winter Games, there is not one big media center for the whole event. For this reason, there is one main center in Milan and 3 medium sized centers spread out in Italy. What you are about to see in this "tour" is not all the gear since Canon Professional Services (CPS) has 4 different locations (Milan, Cortina, Levigno, and Tesero) at these Olympics. Since I am based in Milan, I got to visit the CPS area within the Main Press Center (MPC) here in the city. It must have been a logistical nightmare for them (and the other camera companies), trying to figure out what gear to provide and determining the proper staff levels at each location.
Even with that in mind, and the fact that a lot of equipment is currently loaned out to photographers, Canon had more equipment back there than I expected.
Let's get on with the tour...
Can you imagine how much money is sitting in this room? It must be millions of dollars of cameras and lenses, with most of the value in the endless expensive lenses.
They did have a repair team working on cameras and lenses behind this area, but I was not allowed to photograph that area. That was fine with me, because I was able to capture all the mouthwatering camera gear to show all of you.
Please excuse any typos. Normally I try to proofread everything before I post, but here at the Olympics, time is a commodity. I definitely miss some things. :)
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Any indications of the R3 mark 2? Rumored to have some announcement associated with the launch at these Olympics. I keep hanging on for this new model, but am wondering if that is a false hope.
ReplyDeleteWhat do they do with all this gear after the Olympics? Technically it's all 'used' so I guess they can't just put it back in the retail channels. Do they have a sale - 'one careful owner, low mileage' - or just warehouse it until the next big event they support?
ReplyDeleteI’m sure the majority of it is available with CPS loaner programs.
DeleteAmazing thanks Jeff!
ReplyDeleteAll of this is part of their standard loan equipment across Europe. Not resold. No new stuff here this year.
ReplyDeleteI just love this part! I mean, your photos are incredible but the Canon toy store? Not within reach for most of us. What a dream!
ReplyDeleteAm I the only one who notices something strange about 3 of the 4 R1 posters that have extra writing on them?
ReplyDeleteYou'll see that the other posters, which are also repeated, for the R5 MKII and the R3, have nothing like that.
This suggests they're testing either a new R1 with different features or an R3 MKII in an R1 body.