Time for a REBRANDING of Jeff Cable Photography

If you have been following Jeff Cable Photography here on the blog or other places for a long time, you are likely familiar with the logo below.

I have been using that logo for about 20 years now, and I felt that it was time for an update. I was getting tired of the tripod in the middle. For me, it came across as dated. The challenge was to figure out what that refresh would look like. After a lot of thought and some help from AI, I have come up with a new look for the company.

The new logo replaces the tripod with a gold medal, which has many meanings for me. As well as being an award winning photographer, I have covered 9 Olympics for Team USA and many people know me for this. I figured that some kind of Olympic reference was needed. I could not use the Olympic Rings since they are heavily trademarked, but the gold medal implied this in a more subtle way.

The red, white, and blue ribbons represent the USA, and of course, the aperture inside the medal represents my photography.

I have updated my website, social media, watermarks and any other place where the logo exists. Now it is time to order new hats, shirts, and lens cleaning cloths.

I would love to know what you think of the new logo. Your thoughts?

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